Explore + Experience
DAILY TOURS
Looking For Something Different?
CREATE UNIQUE EXPERIENCES.
The So Diego Difference
NEVER BASIC. ALWAYS ADVENTUROUS. THAT’S SO DIEGO.
We are a locally owned and operated company that simply loves San Diego. We offer the best San Diego tours, where we will share fascinating stories and introduce you to the local establishments, people and flavors that make our city so remarkable.
WE KNOW SAN DIEGO
We’re a team of San Diegans who are obsessed with our city and ready to show it off like only a local can! From our wine tour to historic tours of the city, there are plenty of unique experiences for everyone.
WE’RE ALL ABOUT CONNECTION
On each San Diego guided tour, we seek out the most memorable attractions and locations that let guests and locals connect with San Diego in a deeper way. From Old town, to Downtown San Diego, to La Jolla, you’ll see the best that Southern California has to offer with our memorable food and historic tours.
WE LOVE ALL THINGS LOCAL
For authentic San Diego excursions and experiences, our trusted tours partner with local establishments in authentic neighborhoods such as Little Italy and the Gaslamp Quarter that represent the best of San Diego.
Why trust So Diego for your next San Diego adventure?
Average Google Review Rating
Tour Options (and counting!)
Local Partners
Outstanding Team of Expert Tour Guides
Thoughtfully curated events for an elevated San Diego experience
Each San Diego city tour of ours offers authentic and fun experiences whether you’re visiting for a corporate event or bachelorette party or you’re a local looking for creative plans. We make it happen by highlighting the city’s hidden gems: from Balboa Park to Seaport Village, to the best food and drink in town, like pizza in Little Italy and tacos in Old Town San Diego. Our mission? Take the planning off of you and let you focus on the fun!
Thoughtfully curated events for an elevated San Diego experience
Each So Diego tour of ours offers authentic and fun experiences whether you’re visiting for a corporate event or bachelorette party or you’re a local looking for creative plans. We make it happen by highlighting the city’s hidden gem: from Balboa Park to Seaport Village, to the best food and drink in town, like pizza in Little Italy and tacos in Old Town. Our mission? Take the planning off of you and let you focus on the fun!
Can’t Get Enough of America’s Finest City?
Our San Diego city tours are packed with information no matter if you choose a guided tour or a private tour.
But if you’re hungry for more, make sure to check out our latest blog postings, where we give you an insider look at all things San Diego.
Our San Diego city tours are packed with information no matter if you choose a guided tour or a private tour. But if you’re hungry for more, make sure to check out our latest blog postings, where we give you an insider look at all things San Diego.
Questions? We’ve got answers!
What kind of tours does So Diego offer?
So many options!
Our most popular tours give guests and locals the chance to experience San Diego’s most unique culinary scenes while hearing about the history you won’t learn elsewhere!
Are there custom tours?
Absolutely!
All of our tours cater to food, drink, and history lovers, but we can create custom itineraries that accommodate just about any desire.
What if I spend more than one day in San Diego?
How about three?
We’ve got you covered! In our 3-Day Weekend Guide, we packed in everything you need to know for an extended stay in our favorite city.
Food and Drink Tours
Culinary adventures that whet your appetite and satisfy your tastebuds. Our food tour experiences cover breweries, wineries, pubs, restaurants, and many more. It’s a mix of culture, food, and history! Choose from our readily available Daily food tours or book a private tour for groups of 10 or more.
Walking Tours
Hop on a custom walking tour for an authentic experience within your neighborhood of choice. Take Instagrammable photos in the most scenic places such as the San Diego harbor, Coronado island, and many more. Discover various neighborhoods and their top food spots with our local guides during a walking tour.
Sightseeing Tours
San Diego is rich in history and culture. Experience the city’s most exciting attractions with our local tour guide to show you all of the most popular landmarks, including but limited to the Balboa Park, USS Midway Museum, Coronado Bridge, Cabrillo National Monument, and more. Our custom sightseeing tours include a carefully curated itinerary to maximize your time and experience.
Local Events
Our local events are aimed to enhance your experience in America’s Finest City. Our goal is making sure we are creating a space for friends, professionals, and locals to gather and have fun. All SD Mingle happy hour events include casual bites, drinks, and entertainment, providing the perfect backdrop for our guests to connect, reconnect, experience and explore with other locals. See what upcoming events we have planned!
