When planning a trip to San Diego—or even just looking for a new way to experience your hometown—you’ve probably come across the idea of a “free walking tour.” As someone who’s built a business around exploring this beautiful city on foot, I get asked all the time: Are free walking tours really free? And more importantly, are they worth it? Let’s break down how these tours work, what you can expect, and whether the free option is truly the best ...

Curious about food tours? I break down what a food tour is, what to expect, and whether it’s worth the cost—plus tips for getting the most out of your foodie adventure in San Diego. What is a Food Tour? A Fun Way to Explore a City’s Culture Through Cuisine As someone who lives, works, and eats her way through San Diego daily, I can tell you—food is one of the most direct ways to connect with a city. That’s why ...

If you're anything like me, you know there's no better way to experience San Diego than by getting outdoors. Whether you're drawn to the waves, the trails, or somewhere in between, this city is packed with outdoor activities San Diego has become famous for. I'm so excited to share my personal list of the best activities in the great outdoors that San Diego has to offer. So grab your shades, sunscreen, and sense of adventure - let's go! Kayak the ...

I’m thrilled to share one of my favorite parts of San Diego County with you: North County. This region stretches from the upscale shores of Del Mar to the laid-back vibes of Oceanside, offering a diverse tapestry of experiences that capture the essence of Southern California living. Whether you’re a first-time visitor or a seasoned San Diegan, there’s always something new and inspiring to uncover in this scenic stretch of coast and country. Discovering North County: From Del Mar to ...

San Diego was recently mentioned as the most expensive city in the country, but it doesn't mean everything is expensive here. There is plenty to do (and eat) when you're trying to explore without breaking the bank. This guide includes some of the best affordable things San Diego has to offer for your next trip: Take a Walk: Explore San Diego’s Most Scenic Neighborhoods Nothing is better than getting your steps in! One of my favorite ways to soak in ...

I’ve been fortunate to wander through countless historical sites in San Diego, and I’m always amazed at how every visit reveals something new about our city’s colorful past. Whether you’ve just arrived or have lived here your whole life, checking out these San Diego landmarks is a great way to appreciate how our vibrant city came to be. Here are some of my favorite historical places in San Diego, each showing off a unique slice of our local story. 1. ...

If there’s one thing I can say with full confidence, it’s that San Diego is a foodie’s paradise. Whether you’re a die-hard taco lover, a seafood connoisseur, or someone who enjoys a beautifully plated dish in an equally stunning venue, San Diego delivers in every way. With its vibrant blend of Mexican culinary traditions, fresh seafood, farm-to-table offerings, and panoramic coastal views, the city caters to a broad range of tastes. In this city guide, I’ll take you through some ...

San Diego is one of those destinations where versatility is key when it comes to packing. You’ll likely find yourself hopping between different activities—starting your morning with a coastal walk in La Jolla, spending the afternoon at a rooftop brewery, and finishing the evening with dinner by the bay. If you need inspo for your trip, check out our travel guide where we highlight the top must-see attractions in San Diego. As a lifelong San Diego resident and business owner, ...

Whether you’re fresh off a plane or have a bit of time to kill before takeoff, let me tell you, the area around San Diego International Airport is packed with things to see, eat, and experience. As someone who works with So Diego and has lived in SD for over 6 years, I’m spilling the tea on the absolute best things to do near the airport terminals. From waterfront dining to quirky gardens and historical gems, I’ve got you covered. ...

San Diego's food scene is just as amazing as its beautiful beaches and exciting nightlife. However, many of the best spots in town are the ones of local lore as opposed to Instagram fame. These are the hidden gems serving up truly unforgettable food experiences tucked away from the busy food districts. These hole-in-the-wall spots pack a big flavor punch in unassuming spaces, from cozy breakfast places to creative new restaurants. Whether you're a local San Diegan or just visiting, ...