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We took our passion for our favorite Southern California city and turned it into unforgettable experiences. Whether you’re a local looking for new, unique ways to connect with your town or a visitor hoping for a one-of-a-kind vacation, we’re your local experts here to ensure your time with us is So Diego.
Are Free Walking Tours in San Diego Worth It? Pros & Cons
When planning a trip to San Diego—or even just looking for a new way to experience your hometown—you’ve probably come across the idea of a ...
What is a Food Tour & Are They Worth It?
Curious about food tours? I break down what a food tour is, what to expect, and whether it’s worth the cost—plus tips for getting the ...
The Best Outdoor Activities in San Diego: Adventures by Land, Sea, and Sky
If you're anything like me, you know there's no better way to experience San Diego than by getting outdoors. Whether you're drawn to the waves, ...
Explore North County San Diego Like a Local
I’m thrilled to share one of my favorite parts of San Diego County with you: North County. This region stretches from the upscale shores of ...
Affordable Adventures: Exploring San Diego on a Budget
San Diego was recently mentioned as the most expensive city in the country, but it doesn't mean everything is expensive here. There is plenty to ...
A Local’s Guide to Historic Sites in San Diego
I’ve been fortunate to wander through countless historical sites in San Diego, and I’m always amazed at how every visit reveals something new about our ...
A Local’s Guide to the San Diego Food Scene
If there’s one thing I can say with full confidence, it’s that San Diego is a foodie’s paradise. Whether you’re a die-hard taco lover, a ...
What to Pack For San Diego: What You Really Need (From a Local!)
San Diego is one of those destinations where versatility is key when it comes to packing. You’ll likely find yourself hopping between different activities—starting your ...
A Local’s Guide to Things to Do Near San Diego International Airport
Whether you’re fresh off a plane or have a bit of time to kill before takeoff, let me tell you, the area around San Diego ...
7 Must-Try Hole-in-the-Wall Restaurants in San Diego
San Diego's food scene is just as amazing as its beautiful beaches and exciting nightlife. However, many of the best spots in town are the ...
Things to do in Downtown San Diego
Updated September 7, 2023 Downtown is the heart and soul of San Diego, always bursting with activity, energy, and excitement. There are plenty of things ...
Best Neighborhood to Stay in San Diego
If you're planning a trip to San Diego, I know how overwhelming it can be to choose where to stay. Truth be told, each San ...

Hi, I’m Bianca, San Diego native, tour guide, and founder of So Diego. From food tours to customized private events, we provide travel tips, places to eat, and more to help you explore the city like a pro. Let us show you the best of San Diego!